Executive Coaching in Edmonton for Owners Who Want Revenue and Margin, Not Another Framework
Twice-monthly Business Building Sessions for Edmonton business owners. Every session built around two outcomes — moving your top-line revenue, and protecting your gross and net margin. Nothing else makes the agenda.
Edmonton-based. Serving business owners across Alberta and Western Canada.
THE PROBLEM
Most executive coaching in Edmonton doesn’t touch your P&L.
Most of what gets sold as executive coaching in Edmonton falls into one of two buckets. It’s either soft-skills work that leaves your profit and loss exactly where it started, or it’s big-firm consulting priced for companies ten times your size.
You don’t need a life coach. You need someone who knows that your retirement, your kids’ education, and next Friday’s payroll all live inside the same bank account as your business. Someone who will sit across from you and tell you exactly where the money is leaking and what you’re going to do about it before the next session.
WHO THIS IS FOR
Edmonton business owners running $500K to $10M in revenue.
You’ve outgrown the phase where the company runs out of your head. Every decision ends up on your desk. Margin is tighter than it should be. The growth you asked for three years ago is the thing crushing you now.
You’re not looking for motivation. You’ve got plenty of that. You’re looking for a coach who will tell you what’s actually broken, help you fix it, and not dress it up in consulting language on the way.
WHAT’S DIFFERENT?
One bar every session has to be cleared.
Every Business Building Session we run together gets measured against one question: does this move top-line revenue, protect gross or net margin, or both? If it doesn’t, we don’t do it. Not “we’ll circle back to it.” We don’t do it.
The work runs inside the Stages of Growth framework so the advice matches where your business actually is — the problems of a $1M business are not the problems of a $7M business, and we don’t pretend they are. When we assess your leadership team or help you evaluate a hire, we weight it 40% behaviours, 35% driving forces, 25% competencies. Nothing is guesswork.
Most executive coaching in Edmonton meets once a month. We run two sessions a month — one in-person in Edmonton, one virtual. That cadence is what makes change stick.
WHAT YOU GET
What’s actually included.
– Twice-monthly Business Building Sessions. Two hours each. One in-person in Edmonton, one virtual.
– Written deliverables after every session — SOPs, org charts, job profiles, financial dashboards, Monday.com board setups, business plans, marketing plans, Stages of Growth assessments. Every deliverable tied back to revenue or margin.
– Direct access to your coach between sessions. Email, text, or a short call when something breaks. We don’t run this like a corporate engagement billed by the hour.
– A coach who’s run and built businesses, not one who only writes about them. The Workplaces client book includes trades, construction, professional services, industrial, and broader sectors across Alberta.
About Us – Who you’re working with.
Workplaces is an Edmonton-based business coaching and leadership development practice. Every engagement runs on one promise — each session has to move top-line revenue, protect gross or net margin, or both. Anything else is noise.
Alongside executive coaching in Edmonton, Workplaces runs the Leadership and Management Development Series and the Emerging Leaders Series for clients building bench strength, plus the Business Building Program in two tiers for owners who want a full operational overhaul, not just advice.
The practice is led by Bruce Baker, who founded Workplaces (HR All-In Inc.) and has spent years coaching business owners across Alberta and Western Canada.
Frequently Asked Questions About Executive Coaching
What industries do you work with?
Most of them. The methodology travels. Current and past clients span construction, trades, HR and professional services, industrial, and retail.
Do you travel to client sites?
In Edmonton, yes — the in-person session each month is usually at your office or ours. For clients elsewhere in Alberta and Western Canada, we run virtually with periodic on-site intensives.
What's the investment?
Two program tiers — the Accelerator and the Implementer. The Accelerator covers twice-monthly Business Building Sessions plus the full deliverable library. The Implementer adds hands-on build work — we don’t just advise, we help execute. Pricing is covered on the discovery call, built around your business stage and the scope of the work. Month-to-month, no long-term contract.
How long is the engagement?
Month-to-month. If the coaching isn’t moving revenue or margin, you shouldn’t be paying for it.
How do we start?
Book a 30-minute discovery call. We’ll spend the time on what’s actually broken in your business and whether this is the right fit. No pitch, no hard close.
Ready to stop paying for coaching that doesn’t touch your P&L?
Book a 30-minute discovery call. Bring the one or two things keeping you up at night. We’ll spend the call on those and nothing else.
