You already have the business. Revenue is coming in, the crew is on payroll, the phone rings. The problem is that none of it runs without you standing in the middle of it, answering the same questions, chasing the same job, catching the same fire you caught last week....
You bought Traction, ran it for a quarter or two, and the meetings started to feel like homework. Or you looked at EOS, saw the rocks and the scorecard and the level ten meeting, and thought: this was built for a software firm, not a framing crew. If you are hunting...
In July I looked at 62 Alberta trades and construction companies and asked one question of each of them: what actually happens when a customer with money in hand tries to buy something from you. Not what happens on the phone. Not what happens once you are on site....
You are running a job on-site while a text lands from your lawyer. A support calculation. A disclosure deadline. A dispute you did not ask for. Your body is on the jobsite. Your head is three provinces away, tangled in something that has nothing to do with the crew...
The problem: you are competing against pressure, not proof You sell residential energy solutions, and the market you operate in rewards the loudest pitch. Competitors oversize the system, promise savings nobody can back up, and close on urgency. You know that game...
