You bought Traction, ran it for a quarter or two, and the meetings started to feel like homework. Or you looked at EOS, saw the rocks and the scorecard and the level ten meeting, and thought: this was built for a software firm, not a framing crew. If you are hunting...
In July I looked at 62 Alberta trades and construction companies and asked one question of each of them: what actually happens when a customer with money in hand tries to buy something from you. Not what happens on the phone. Not what happens once you are on site....
You are running a job on-site while a text lands from your lawyer. A support calculation. A disclosure deadline. A dispute you did not ask for. Your body is on the jobsite. Your head is three provinces away, tangled in something that has nothing to do with the crew...
The problem: you are competing against pressure, not proof You sell residential energy solutions, and the market you operate in rewards the loudest pitch. Competitors oversize the system, promise savings nobody can back up, and close on urgency. You know that game...
The problem: you find out what’s missing when you’re already on site You win a remediation or demolition job, the crew rolls out, and somewhere between the truck and the first hour of work you find out something is short. A box of respirators. The right...
You closed the work. Now every new client wants you personally in the room to get started, and your calendar is the bottleneck holding back your own growth. That is the trap of onboarding that only works when the owner runs it. It feels like great service. It is...
