Question 1

Do you work with trades and contracting businesses?

Accepted Answer

Yes — that’s our specialty. We’ve worked with electrical, HVAC, construction, plumbing, mechanical, landscaping, and field-service shops across Edmonton and Alberta. The pain points are different in the trades, and the systems we install respect that.

Question 2

Do you serve businesses outside of Edmonton?

Accepted Answer

Most of our work is in Edmonton and the surrounding region — Sherwood Park, St. Albert, Leduc, Spruce Grove, Nisku, Fort Saskatchewan, and across Alberta. We also work with owners in other parts of Canada when the fit is right.

Question 3

What does a business coaching engagement actually look like?

Accepted Answer

We’re not pull-up-with-a-binder consultants. We work alongside you — guiding, refining, and implementing real solutions in real time. That means hands-on execution support, practical systems (not just strategy), and full accountability throughout the process.

Question 4

How is this different from ActionCOACH, EOS, or other franchise programs?

Accepted Answer

Franchise programs hand you a binder. We adapt to your actual business. Bruce has actually run a small business himself, and our frameworks — including the Revenue – Profit = Expenses formula — are built for shop owners, not boardrooms. You get a partner with skin in the game, not a script.

Question 5

How much does business coaching cost?

Accepted Answer

It depends on what you need. Some owners want focused help on one pillar (cash flow, systems, or people). Others want a full transformation. We start with a free 90-minute Business Building Session so we can see where you are and what kind of engagement makes sense — no pressure, no obligation.

Question 6

What is the Revenue – Profit = Expenses formula?

Accepted Answer

Most owners think Revenue – Expenses = Profit. That leaves profit as whatever’s left, which is usually nothing. We flip it: Revenue – Profit = Expenses. You set your profit first, then build the business to fit the remaining budget. It’s how you actually pay yourself and grow.

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