Lead generation for trades: fill the pipeline

Lead generation for trades: fill the pipeline

You’re winning work but the pipeline keeps running dry You hit a good month, ease off the marketing, and three weeks later the phone goes quiet. Then you scramble, boost a post, call a few past customers, maybe throw money at ads you can’t measure. The...
Trades onboarding that doesn’t fall apart

Trades onboarding that doesn’t fall apart

Ask most trades owners how they onboard a new hire and the honest answer is: it depends who’s around that week. If your best foreman has a spare morning, the new person gets a real walkthrough. If everyone’s slammed, the new hire gets pointed at a truck...